Wearable technology is hard to pick up in the short term, expecting iphone moments

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Lead: The US IT website CNET today published a review article titled "Wearabletech willkeepfailing--untilwecan'tlivewithoutit" before "We can't live without it" (Wearabletech willkeepfailing--untilwecan'tlivewithoutit) said that although wearable technology is now hot, unless it appears A breakthrough product that can ignite the entire market like the iPhone, otherwise it is difficult to really attract market attention.

The following is the full text of the article:

If you have spent a couple of dollars to buy a wearable device, such as a Fitbit or Jawbone bracelet, but after a few months you find that it has been shackled by you, lying in a drawer in disappointment, then please Put your hands up.

Even at this week's "Wearable Technology Conference" scene, I believe that some people will raise their hands, and even include some industry veterans who are trying to push such equipment to the mainstream market. The conference was hosted by the German Wearable Technologies Group to create an interconnected platform for companies and industry pioneers in the wearable industry.

"I gave up after three or four months with Nike FuelBand," said KipFyfe, wearable technology company 4iii Innovations CEO.

Fife said that he did not use the device because the data he recorded was not accurate enough. For wearable device users, managing these data and charging the device can bother them, and the resulting annoyance far outweighs the benefits.

The core problem is that these devices are not only expensive but unnecessary, and they are not attractive to existing users. Fife said that this has become the "dirty little secret" of this emerging market.

It’s not just Fife, but another industry leader, Liz Dickinson. “The largest wearable device in 2013 was the chest strap heart rate monitor. How big is the technological revolution for you? Since 1976, its appearance has never changed."

Dickinson is the founder and CEO of MioGlobal, which not only launched an independent heart rate monitor, but also supplied heart rate monitoring technology to companies such as Adidas. In her view, heart rate monitoring has become a key technology in today's wearable technology field. “Why did 12 million people buy these devices last year?” she said. Although the chest strap heart rate monitor may be the most uncomfortable wearable device today, other features do not provide enough value.

Despite giving up FuelBand, when asked how to increase the vitality of wearable devices, Fife's answer is not without hope: "You must find something that people can't do. We always carry smartphones, It’s because people don’t have it.”

Faive believes that unless the wearable device reaches this level and no longer simply acts as an extension of the smartphone, it still cannot escape the fate of niche products.

According to market research firm Visiongain, the market value of wearable technology in 2014 was approximately $5.24 billion. But despite this, to really achieve the outbreak, I am afraid I still have to wait for the "iPhone moment" to appear - that is, waiting for a device that can detonate the entire market like the 2007 iPhone.

Such a moment will completely change the fate of wearables. At that time, ordinary consumers will also think that it is necessary to fix all kinds of computers and sensors on the body. There are rumors that Apple is developing iWatch smart watches, but whether this can become a "wearable iPhone" remains to be verified.

However, smartphones are an innovation in existing products, and many consumers have already had a mobile phone before, and value it very much. The most recognized forms of wearable technology are watches, bracelets and glasses, which are not available to everyone. Not only that, but unless the key factors such as price, appearance, and use reach a perfect balance, most people don't have much motivation to use the computer version of these objects.

A recent survey conducted by Bank of America and USA Today shows that about half of Americans can't stand a life without a smartphone all day, and about 30% of them forget to bring their mobile phones to go home. Fayef pointed out that no one has the same enthusiasm for Fibit, and losing one day's data will not have much impact on anyone.

From this point of view, before the "iPhone moment", wearable devices still have to go against the wind.

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