New year new life. The end of the Spring Festival holiday means that everyone has officially entered the busy 2017. Looking back on 2016, we experienced the frequent turmoil in the Internet medical industry , the enthusiasm of artificial intelligence, the capital swarming in the genetic field, and the tightening of policies for medical e-commerce... Although the market we can witness is only the tip of the iceberg of the entire medical and health industry, I will choose the benchmarks and leaders from these exciting fields to sort out the development of the past year and then to 2017. The strategy is to think and predict, and hope to provide some help to investors, observers, thinkers and practitioners in the industry. A few years ago, analysts were still predicting that wearables would become a major market for the technology industry, and the entire field and companies will grow rapidly. However, recent data shows that the performance of the wearable market is completely unable to meet the previous expectations. In December 2016, the results of the survey released by IDC, a world-renowned market consulting and consulting firm, showed that the growth rate of the wearable market in 2016 was only 3.3% compared with the third quarter of 2015, making many optimistic about the market. The people are disappointed. Even the wearable ancestral brand Jawbone can't hold back, financial problems, global layoffs, and now seeking acquisitions. Fitbit is also in a rather embarrassing situation. According to data from Standard & Poor's, Fitbit's share price plummeted 75% in 2016. In the third quarter of 2016, Fitbit even said that the expected fourth quarter growth rate is only 2%-5%. The company also had to stand up and admit: We are indeed growing and profiting, but we are growing much slower than we expected. At the same time, they also said that they are improving product quality, deepening the health care ecosystem, and expecting to use their brand effects to unlock more sources of income. Here is an inventory of what Fitbit has done in the past year or so, clarifying the context of its actions and making simple predictions of its possible new plans. 4 new products, enhanced functions, close to fashion Fitbit released four bracelets in 2016, namely Blaze, Alta, Charge 2 and Fitbit Flex 2. Among these new products, Blaze is the first attempt by Fitbit to do daily use, and Flex 2 is the first waterproof wearable to record sports while swimming. To say that the Fitbit brand is one of the most competitive features, continuous heart rate measurement is well deserved, and even the biggest competitor Apple Watch does not have such a beautiful implementation. Among the new products in 2016, Blaze and Charge 2 have this feature. Some analysts said that Fitbit has always been a leader in the wearable market, so in order to maintain the forefront of the industry, the company will continue to invest funds to strengthen product development, but sales are clearly not strong enough to exceed the R & D investment, the company's profits Naturally it will fall, which is one of the important reasons for its stock decline. From left to right: Flex 2, Charge 2, Alta, Blaze From the appearance of the product, Fitbit is closer to fashion accessories. For example, Blaze, which was released at CES in early 2016, is positioned as a fashion sports watch. It conveys this information to the public through its Apple style. It also seems to prove that “we can’t cooperate with the fashion brand like Tory Burch. There is a sense of design" (both in 2014, the two have collaborated to introduce wearable accessories). Alta, which is also advertised as a fashion model, has been called by some reviews to be the most entertaining product of Fitbit, and it is also a fashion route. This year's four wearables are all removable wristbands, allowing users to change the style of wear in different scenes, which is also a great expression of Fitbit's desire to enhance the fashion sense of the product. Foot Spa Machine,Foot Tub Spa Pedicure,Foot Bath Massager,Bubble Foot Spa Huaian Mimir Electric Appliance Co., LTD , https://www.mmfootspa.com