The correct way to open medical big data: What kind of company has development prospects?

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Most hospitals have completed hardware and software installation and network storage with various auxiliary checks. More than half of the hospitals have configured HMIS and CIS, and medical information exists in various forms of HMIS and CIS in a decentralized and unstructured form. In, such as ERM, HIS, LIS, etc. For traditional software service providers, the opportunity is not big. After the completion of these infrastructures, the next phase of the hospital will focus on investing in an integrated platform that integrates the information of each module, as well as information structure technology. The investment opportunities brought by hospital intelligence will be how to use hospital data to achieve a win-win situation for all parties in the medical industry. We are optimistic about companies with open data, deep data structure, companies with authoritative and trusted data application rules, and companies with certain hospital coverage.

The correct way to open medical big data: What kind of company will make money?

The value of 7.6 billion person-time medical information

Today, medical data and Internet + medical care are heatedly discussed. Most mobile medical services only do some marginal work. The data obtained are mostly walking steps, exercise frequency and intensity, heart rate blood pressure, blood sugar, dietary data and pharmacies. Or the app purchase information, there is no core process that can cut into the medical. Instead of killing many competitors in this Red Sea, it is better to look at this virgin land that has not been fully developed.

According to figures released by the Health Planning Commission, in the first 11 months of 2014, the number of medical treatments (outpatient and inpatient) in the national health service institutions reached 6.77 billion, of which the tertiary hospitals received 1.21 billion. The annual national medical treatment is estimated to exceed 7.6 billion person-times. These hospital information is of great value. It covers the patient's demographic information, diagnosis and treatment information, medication information and cost information, and this information is also for epidemiological research, evidence-based medical research, medical insurance control standard setting, new The development of insurance and pharmaceutical research and precision sales provide the data base.

The information rate of tertiary hospitals exceeds 60%

Hospital information is mainly stored in two major systems, HMIS and CIS. The main goal of HMIS (Hospital Management Information System) is to support the hospital's administrative management and transaction processing business and improve the efficiency of hospital work. HMIS focuses on hospital management and serves as the service target for managers at all levels of the hospital. Common modules include outpatient fees, pharmacy drugstores, functional departments, hospitalization fees, financial inquiries, and case management. The main goal of CIS (Clinical Information System) is to support the clinical activities of hospital medical staff, collect and process clinical medical information of patients, and provide better services for patients. CIS focuses on clinical services, with patients as the center and medical staff as the target. Common modules include the emergency department registration system, the doctor workstation system, the nurse workstation, the image archiving and communication system (PACS), the laboratory system (LIS), and the drug consultation system.

The correct way to open medical big data: What kind of company will make money?

At this stage, most hospitals have completed the configuration of CT, MRI and network storage. These basic hardware and software are equivalent to bones. More than half of hospitals have been equipped with HMIS and CIS. Medical information exists in various modules of HMIS and CIS in decentralized and unstructured forms, such as ERM, HIS, LIS, etc. These scattered modules are equivalent to the muscles of the human body. According to the “2014-2015 China Hospital Informationization Survey” published by CHIMA, the overall penetration rate of some of the more frequently used HMIS and CIS modules in the more than 300 tertiary hospitals surveyed is higher than 60%. It is conceivable that the coverage of information systems will be higher in the top three hospitals in economically developed areas.

Technology, capital, and policy-driven informationization move forward to intelligence

After these infrastructures are built, the next phase of hospital investment will focus on building an integrated platform that aggregates modules and structuring information into searchable and statable data. It's also the most complex and advanced part, the equivalent of our brain, which mobilizes muscles and bones to get information in real time. Finally, use the brain to generate intelligence and better serve five potential payers: insurance, hospitals, doctors, pharmaceutical companies and patients.

The five potential payers each have different needs. First of all, the government and medical insurance are facing the pressure of medical insurance funds and the requirements for control fees. For hospitals, the main appeal is to improve clinical business efficiency and ensure medical safety. Doctors face the dual pressures of medical quality and scientific research. Commercial insurance requires a lot of data to design new types of insurance for patients and doctors. Pharmaceutical companies hope to reduce R&D and marketing costs and increase sales. Finally, patients want quality medical care. The ability to develop products that meet the needs of a certain class or class of payers is fundamental to the company's foothold in the process of hospital information intelligence.

The correct way to open medical big data: What kind of company will make money?

Especially worth mentioning is the commercial insurance company. As an important force in the policy drive, the development of commercial insurance deserves close attention. Although the model of charging for commercial insurance is not popular in China, it is already a mature business model in the United States. With the gradual entry of commercial insurance into social security and the liberalization of doctors' practice, there will be not only changes in payment methods and coverage, but also the possibility of precise pricing based on the characteristics of the population. New types of insurance for doctors will also be shipped. Health, and all of this is based on the ability to accurately and timely grasp the medical process and results.

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