Nowadays, the Internet pharmaceutical industry not only has the pharmaceutical industry e-commerce model, third-party electronic trading platform, mobile medical , and the O2O model being explored. In the Internet pharmaceutical industry, mobile medical has become a hot spot. "It is estimated that by 2017, the overall size of China's Internet medical care will be 36.53 billion yuan, and mobile medical care will exceed 20 billion yuan, accounting for 55%." According to relevant data, in 2014, there were 103 financing events in the Internet medical industry nationwide, and the financing amount reached 141,790,900 US dollars. As of June 2014, the number of mobile Internet users in China reached 527 million, an increase of 26.99 million compared with 2013. The proportion of Internet users using mobile Internet has further increased, from 81% in 2013 to 83.4%. The scale of mobile Internet users surpassed the traditional for the first time. PC netizen scale. With the popularity of smart phones and the development of mobile Internet, mobile e-commerce has taken shape. At present, there are more than 2,000 mobile medical apps in China. The medical applications of these mobile terminal operating systems are divided into five types, one is the application of medical products to e-commerce, such as the application of drug introduction and drug purchase services, such as handheld pharmacies, medication assistants, drug guides, No. 1 shop, etc.; It is an application that meets the needs of professionals to understand professional information and query medical reference resources, such as medical time and medical literature; as well as applications for seeking medical consultation, Dr. Chun Yu, seeking medical advice, etc.; appointment registration, doctor, etc. Registered housekeepers, registered assistants, etc.; subdivided functional products, measuring the heart rate of the "heart rate zone" and so on. Some people in the industry believe that in the future, medical and health Internetization as the middle and late stage of Internet penetration will be an inevitable trend in the development of the medical industry. Internet giants and pharmaceutical e-commerce companies have laid out online medical care. From the perspective of strength, China's medical information industry has formed a situation in which local enterprises and European, American and Japanese companies are in a three-pronged position.
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