The IT company Legend Holdings Group (hereinafter referred to as “Lenovo Holdings”) has frequently invested in cross-border investments in recent years. The latest action is to enter modern agriculture across borders and start a blueberry business.

Legend Holdings has invested more than 40,000 acres of organic blueberry planting bases in Qingdao, Sichuan, and Hubei provinces. In the future, it will be the largest blueberry supplier in China.

Lenovo Holdings Ltd. has been heavily involved in the launch of the organic blueberry project around the city. However, some of the bases, especially Sichuan, did not meet the requirements for the growth of organic blueberries. "Sichuan's soil is neutral and alkaline, and blueberries need acidic soils to grow. If hard-to-plant crops use sulphur powder to adjust acid, this large-scale use will affect the soil and water environment and lead to increased toxicity of heavy metals. It is impossible to plant blueberries in the short term by adjusting the soil acidity. Zhao Shifa, a technical expert of the Blueberry Research and Development Center in Shandong Province, told the Times Weekly reporter.

What is the quality of Legend Holdings' blueberry base and can it produce high-end agricultural products? Tang Jie, executive vice president of the Jiawo Group, a subsidiary of Legend Holdings Group, admitted on May 15th to the Times Weekly reporter that there is still a distance from high-end quality. Tang Jie said that he has just accepted the new project and is not familiar with the organic concept. There is still a lot of work to do in the future.

A month ago, Legend Holdings announced the launch of Lenovo Blueberry Agricultural Project in Sichuan. It plans to transfer 3,000 mu of agricultural land in Jinqiao Town, Shuangliu County, Chengdu City, to be used as an organic blueberry cultivation base. The project plans to invest a total of 110 million yuan, and it will be added in the future. Investment to 1 billion yuan.

In an interview with the Times Weekly reporter, Tang Jie stated that Lenovo currently invests more than 10,000 mu of organic blueberry planting bases in Sichuan. In addition, it has invested more than 10,000 mu in Qingdao and invested more than 20,000 mu in Hubei, even abroad. Many blueberry organic cultivation bases have also been built.

In the eyes of the outside world, Legend Holdings has prepared these listings for its listing. Liu Chuanzhi, chairman of Legend Holdings, once admitted that Legend Holdings plans to achieve overall listing from 2014 to 2016, and an important part is the modern agricultural project.

The Sichuan accused of not planting blueberries had planter bankruptcy Zhao Shifa told reporters that Chinese wild blueberries are mainly distributed in the Changbai Mountains and Daxinganling Mountains in the northeast. High nutritional value, artificial blueberry cultivation technology has only developed in recent years, mainly distributed in Shandong, Jilin, Liaoning, Guizhou, Yunnan and other places, of which Shandong Province has the largest industrialization area.

However, this pattern may be about to change. On May 8th, Legend Group’s Jiawo Group, which specializes in the core business of modern agricultural investment and operation, held a conference in Beijing to formally launch Legend Holdings’ modern agricultural brand “Jiawo”. The same day, Jiawo Group's first product - "Jia Wo" blueberry also synchronized fresh listing.

According to Chen Shaopeng, senior vice president of Lenovo Holdings and president of Jiawo Group, in the past year, Jiawo Group has successively acquired Qingdao Wolin Blueberry Fruit Industry Co., Ltd., Sichuan Zhongxin Agricultural Technology Co., Ltd. and five planting companies in Chile. Successively in the country's Shandong, Sichuan, Shaanxi, Henan, Hubei, Anhui and other places to establish a large-scale blueberry and kiwifruit demonstration park, and has the first batch of planting bases in South America and Australia. At present, Jiawo has become the largest blueberry industry chain in China. In the previous year, Jiawo invested more than 1 billion yuan in the fruit industry.

Hearing about the establishment of a blueberry base in Sichuan, Zhao Shifa bluntly said, "Once there were customers in Sichuan who came to visit us, I was rejected because the soil there was simply not suitable for planting blueberries."

According to Zhao Shifa’s introduction, blueberries are divided into dozens of breeds in the North, South, and Rabbit eye series. Different varieties have their own suitable environment. Blueberries are a very delicate fruit, and they are climate, soil quality, terrain, altitude, Water quality and soil physical and chemical indicators are all very high.

“Sichuan is not the best choice for planting blueberries, and sub-optimal is not, but the worst place. This is not to increase investment. The improvement of the soil will solve the problem. If large-scale planting, sulfuric acid is needed to adjust the acid content. If sulfur powder is used, If the application rate is too high, the plant will die due to the increase of heavy metal toxicity due to the acidity of the soil, or increase winter frost damage. Japan, the United States and other countries have strict restrictions on the use of sulphur powder to adjust the acid content,” Zhao Shifa told reporters.

Zhao Shifa said that the content of anthocyanins in wild blueberries is the highest, followed by artificial cultivation, but the blueberries grown under unsuitable conditions are not only sour and astringent, but their nutritional value has been greatly reduced, and this high-cost and high-pollution mode is also It is not sustainable and it has little cultural significance.

"I know there are several companies and they have invested two or three hundred million yuan. However, because of the improper location, the blue-and-white blueberries have been wiped out and the company has collapsed," said Zhao Shifa.

Price per kilogram is over 500 yuan. The price of blueberries is hard to organic. "The blueberry we just put on everyone's table was picked by our colleagues from the base of Qingdao. The first batch of blueberries listed this year was tasted by everyone." Chen Shaopeng is releasing The meeting started as an "advertisement" for Qingdao Blueberry. Previously, Legend Holdings’s Jiawo Group has completed the acquisition of Qingdao Wolin Blueberry Fruit Co., Ltd., and more than 12,000 acres of demonstration park production of blueberries will be transformed into “Lenovo Brand”.

Times Weekly reporter found in the Jia Wo Tmall flagship store, Lenovo Holdings launched the Jiawo Blueberry fresh fruit (125g) promotional price is 68 yuan (original price 88 yuan), which means that the price of a kilogram of Jiawo Blueberry more than 544 yuan.

According to the Times Weekly reporter, the price of blueberries in the Chinese market is 80-300 yuan per kilogram, and the price of blueberries in the international market is about 60 yuan per kilogram. After importing into China, prices will be much more expensive.

Why is the price of Jiawo Blueberry so high? Chen Shaopeng introduced at the press conference that every Jiawa Blueberry possesses identity certification, which can be traced back to the whole process of product production through two-dimensional codes, including planting areas, production sites, and even product owners.

Earlier Wulin's various publicity, also said that the production of blueberries, blueberry preserved fruit, blueberry fruit jam 100% organic, healthy and pollution-free.

However, a person familiar with the matter, Zhou Lin (a pseudonym), told the Times Weekly reporter that Qingdao Wulin's blueberries have been heavily used in pesticides and herbicides. The expensive blueberries are not real organic blueberries at all.

Liu Lansheng, the main advocator of green agriculture development in China and vice president of Shanxi University, had previously pointed out during an exclusive interview with the Times Weekly reporter that organic agricultural products must have a conversion period of at least three years before they are sold. During the cultivation process, chemical fertilizers are completely banned and organic fertilizers are used. The mineral materials are used, and the production process is subject to scientific treatment of high-temperature fermentation; pesticides are completely banned; chemical herbicides are not used, and all rely on artificial means to organize weeding, so the yield is very low.

However, Zhou Lin told reporters that Wollin used a variety of chemical fertilizers such as ammonium sulfate and ammonium bicarbonate when planting blueberries. “I have seen with my own eyes that sometimes they use compound fertilizers and use three fertilizers at a time,” said Zhou Lin. Indicated.

"Herbicides are also used by them, such as paraquat. Paraquat is toxic to both humans and animals. It can kill people with 3 milliliters. In the United States, the use of paraquat requires a license. Some countries are now considering the ban on paraquat." The use of chemical pesticides and herbicides will cause soil compaction and long-term contamination in the soil,” said Zhou Lin.

Liu Shengsheng also stated that real organic agriculture is not suitable for large-scale planting. Generally, it is a few acres or dozens of acres, because the expansion of pests and diseases in large-scale planting areas must be very serious, and it cannot be dealt with according to the operating methods of organic farming. Insect pest control, and the area is too large, it is impossible to meet the management of organic planting requirements.

However, when Times Weekly reporters confirmed the case with Legend Holdings, the person in charge of the other party denied this claim. “Alkaline fertilizers and herbicides have a direct impact on the roots of blueberry trees. We will not use them at all. We use a physical method of sawdust covering. Remove grass."

According to Lenovo Holdings’ plan, Jiawo Group, which is the core business segment of its modern agricultural investment and operation, will first fully enter the “superfruits” field represented by blueberries and kiwifruit, and will thereafter launch new products including Cherries and Grapes. Other fruits inside.

Unprofitable Investment Profits Cross-border Agriculture Helps Listing "Lenovo Group and Digital China have been listed, and Liu Chuanzhi's last wish before retirement is to let Legend Holdings go public as a whole," a person close to Lenovo executives told Times Weekly.

Liu Chuanzhi also bluntly stated that Lenovo intends to implement the overall listing from 2014 to 2016 when considering the medium-term strategy. Corporate listing to examine profits, Lenovo Group's Lenovo Group itself is currently a listed company, high profit-earnings ratio is not too high; while Lenovo's investment sector, although making money, but investment profits in the stock market instability, price-earnings ratio is also high. Therefore, Legend Holdings began to set foot in new industries. In addition to modern agriculture, there are real estate, consumption and services, and new chemical materials.

According to official data, Legend Holdings Ltd. invested 20,000 yuan by the Institute of Computing Technology of the Chinese Academy of Sciences in 1984, and founded by Liu Chuanzhi and other 11 researchers. After 29 years of development, Lenovo has gone through three leapfrogging stages from single IT fields to diversification to large-scale integrated enterprises.

In 2011, Lenovo Holdings had a consolidated turnover of 183.1 billion yuan and total assets of 155.0 billion yuan. Lenovo Holdings has successively created Lenovo, Lenovo Digital, Junlian Capital (formerly Lenovo Investment), Hongyi Investment and Rongke Zhidi, among others, leading companies in a variety of industries.

Modern agriculture started partially in July 2010. Legend Capital, an independent investment company under Legend Holdings, and Fenglian Group, a subsidiary of Legend Holdings, have invested in Liangzi Lake Fisheries Group, Hunan Wuling Wine, and Jiangsu Wujin Lihua Livestock and Poultry Company. Confucius House wine and other enterprises. In August 2012, Jiawo Co., Ltd. was formally established on the basis of the former Agricultural Investment Division.

However, the gap between IT industry and the huge gap between agriculture and Lenovo has made Lenovo see it. In June 2011, Junlian Capital (formerly Lenovo Investment) invested 30 million in New Zealand New Zealand Dairy Products Co., Ltd., and Nurizi was revealed. It is the “Chinese special” milk powder wearing the “Marine Vest” that has no trace in New Zealand.

At the end of 2012, Times Weekly revealed that Nuerizi had made use of natural milk to make milk powder. Previously, Nurrison has stated that “qualified fresh milk enters the refrigerated milk storage tank directly through the sealed pipeline. The warning device of the milk tank records the temperature and purity of the fresh milk, and is guaranteed to be delivered to the factory in the state of refrigeration at 44 degrees Celsius within 72 hours. ..."

Afterwards, Ning Ruizi founder and CEO Liu Ning had to admit that Nurizi is a powdered milk made from raw materials.

If it is said that Lenovo's investment in agriculture is still only a financial investment, the Jiawo Group's business is really a real gun to do agricultural projects.

Modern agriculture has been given high hopes by Lenovo. This point can be seen from the ranking of Chen Shaopeng in Lenovo. Although Chen Shaopeng’s Javor Group only belongs to the “secondary rocket” business, in the ranking of the public executive committee of the company Legend Holdings, he is second only to Liu Chuanzhi and Zhu Linan (association founder, president, and joint venture capital of Legend Capital). And Zhao Linghuan (Leading Director of Legend Holdings, Executive Vice President, President of Hony Capital) ranks fourth.

Xue Shengwen, a senior research fellow at China Investment Consulting, told the Times Weekly reporter that Lenovo's advantage in doing agricultural projects is to combine its own modern IT skills to control every key node of the agricultural product growth cycle, reduce the rate of agricultural losses, and increase the output level of agriculture. The disadvantage is that the advanced technology and equipment that support modern agriculture's profitability is not currently the core competitiveness of Legend Holdings. It is still in the exploratory stage and needs time to upgrade the overall level of modern agricultural management.