In this year's government work report, one of the words that quickly became "popular" was "Internet +". In this report, the "Internet +" action plan was first proposed, that is, the Internet was applied to traditional industries such as Internet + medical. , transportation, education, finance, etc. Internet medical treatment, known as the last gold mine in China's Internet, has undoubtedly become the focus of attention with the successive “mining†of the three giants of BAT last year. According to third-party agency Ai Media Consulting, by the end of 2017, China Mobile's medical market will reach 12.53 billion yuan. With such a broad market, can Internet medical treatment really be “willfulâ€? As a new thing, while the market is hot, Internet medical care is also questioned. Some experts believe that the current Internet medical market pattern is still plagued by the "outside" of medical services, rather than the core of medical care, and has not yet solved the urgent need for medical reform. At the beginning of the Internet, the medical industry is "connected" is the key Taking Ma Yun's “Future Hospital†as an example, the treatment process is roughly as follows: online waiting for waiting, offline consultation, online inspection payment, offline inspection, online report, offline diagnosis, online drug payment, offline Take medication. Whether it is the Internet Medical Representative Lilac Garden, Good Doctor, Chun Yu Doctor, etc., or Ma Yun’s “Future Hospitalâ€, the online can only do some “peripheral†work such as registration, payment, and report reporting, Deputy Secretary of China Hospital Association. When Changzhuang Yiqiang was interviewed by the China Economic Herald, he called it "peripheral service", and as the core force of medical service - doctors, "the world is not deep." Since only "peripheral services" can be done, why are more and more people participating in Internet medical care? To what extent can Internet medical treatment alleviate the difficulty of “seeing a doctor†and “seeing a doctorâ€? "At present, only doing peripheral work does not mean that you can only do these tasks in the future. This is related to a series of management systems such as policies, talents, management, health services, insurance, technology, facilities, etc." Senior Management Research Center, Eric Hospital, Hong Kong Manager Guo Zhenkui explained in an interview with the China Economic Herald reporter. "In the medical field, due to the particularity of the medical industry, the threshold is relatively high, and the speed of Internet applications is relatively lagging. The US medical industry has used Internet technology for about 20 years before China, but it is still in its infancy. In China, all parties are more active in mobile Internet medical care. However, from the perspective of Internet applications, there is a premise that talents entering this field need a complex knowledge structure in all aspects of medical care and information technology. This requirement is more difficult. It is precisely because of the lack of compound talents that the current Internet medical care still stays in the superficial peripheral field. "Guo Zhenkui is an analysis. According to Wu Ming, a professor at the School of Public Health at Peking University, Internet medical care is not limited to “outsideâ€. For example, telemedicine has a core strength – the participation of doctors, and Ma’s medical e-commerce Ali Health also involves another medical The core factor - medicine. "At present, Internet medical care is not without contact with the core, but the contact with the core is not wide enough." Wu Ming said in an interview with the author.
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