"If mobile medical care does not change, it may not die, but it will not be good." At the end of 2016, Wang Hang, founder and CEO of Good Doctor Online, sent such feelings. After welcoming the slogan of 2014 and 2015, 2016 was called the year of mobile medical “movingâ€. On the one hand, start-up mobile medical companies have died in large numbers due to the harsh “cold winter†of capital. According to incomplete statistics, about 38 Internet + medical companies "dead" in 2016, most of which did not survive the A round; on the other hand, the old mobile medical companies still have not found a stable and reasonable profit model, and continue to lose money. The resulting tight funding and frequent turbulence in the business structure have led to frequent reports of layoffs. In the interview, the reporter learned that a consensus in the industry is that medical consultations, medical science knowledge, appointments and other medical peripheral businesses cannot form a stable source of profit, and how to combine the offline physical medical institutions to truly intervene in the diagnosis and treatment, and create a closed loop of services to become the Internet. The path that medical companies have been looking for. In 2017, where is the “spring†of mobile medicine? Can the Internet hospital that just ushered in the first year of the explosion take over the banner of the offline clinic and help mobile medical industry explore a new path in the profit model? Mobile medical "cannot move" In August 2016, the medical treatment 160 was exposed to 300 large-scale layoffs, a proportion of one-third, and the innovation line was cancelled. In the same month, the number of people seeking medical treatment was also exposed to more than 50%. “As the company's business focus shifts, the company plans to optimize the organizational structure and part of the business team, based on the performance of the team and individual, implement the final elimination system, and the personnel who need to optimize account for about one-third of the total number of the company. "Seeking medical care 160 is the reason for explaining the layoffs." Jiang Tianjiao, vice president of the Medical Search Network, also said that it is a normal personnel optimization. The company abolished all the personnel of Wenkang Yunwu and Beijing Xingtong, and will focus on health management in the future. Also caught in the "reductions" questioned is the good doctor online, the proportion of exposed workers is 50%. Although it was later blamed, Wang Hang said that this is related to the overall downturn of the industry. "The whole industry has fallen to the lowest point in the past few days. This is the performance of everyone's lack of confidence in the industry. It is a bit screaming."
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