OFweek Medical News "We are from Haier, we know finance, we are closer to the industry." On Haier's industrial finance official website, this sentence is a bold slogan, which explains the difference between Haier's financial enterprise and its financial enterprise.

Nowadays, the era of consumer demand rises from material to spiritual and value needs, and enterprises should provide higher-order services to consumers.

The core concept of “enterprise platformization” drives Haier from a simple “manufacturing product” to “building a platform and incubating a maker”. The new strategy also prompted the birth of Haier's industrial finance.

Haier, already out of satisfaction, has only been mentioned as a refrigerator, washing machine, air conditioner and other household appliances. The synonym of "good life" has become the new appeal and purpose of this giant.

For a behemoth with more than 200 million home users, if you want to occupy the "good life" of the user's mind, you have to consider how to serve people and families in the Chinese market where population growth is stagnant and aging is increasing. And industrial upgrading of consumption.

Under the trend, medical health has become an important strategic investment section of the financial control platform.

Haier Medical Finance, as a subsidiary of Haier Financial Control, is a medical health industry platform in the industrial finance sector. All along, we are providing integrated financial services solutions for the medical industry .

By the end of 2016, Haier Medical Finance has established business cooperation with hundreds of medical institutions, and the number of primary hospitals below the city and county level accounted for 51% of the total.

At the "2017 China Grassroots Medical Innovation Practice Forum", Zhang Lei, General Manager of Haier Industrial Finance, as a guest speaker, answered the question of Haier with the topic of "Financial Assistance Industry Upgrade: "Severe Vertical" Layout of Primary Care". The combination of finance and medical care.

Zhang Lei, General Manager of Haier Industry Finance

Zhang Lei, general manager of Haier Industrial Finance, has a brilliant view:

First, the trend is superimposed, and new financial value-added service opportunities are derived.

Second, “severe vertical” to build a medical health community, aiming to improve the efficiency of medical services, optimize the allocation of medical resources, and improve the medical service experience.

Third, the disease-based operating leasing program to help the basic hospitals "lifting weight"

Fourth, "combination of stocks and bonds" to match the development demands of various stages of the hospital

V. Pharmaceutical supply chain financial solutions to help upgrade the pharmaceutical circulation industry

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