Recently, Lilac Garden launched a paid question and answer product in the medical field, “to ask a doctor” to meet the needs of patients in more medical and patient situations. At the same time, it also provides a personal branding and value realization for doctor users in the garden. Platform.

"How come to ask a doctor"?

"Come to the doctor" based on the WeChat platform development, users pay attention to the "to ask the doctor" WeChat service number (LaiWenYiSheng), you can select a doctor according to the department to ask questions, and pay at a price that is considered reasonable.

After the doctor answers, the user voluntarily chooses to set the answer to be public or unlisted. If the answer is public, other users can pay 1 yuan to view the answer. If the question has not been answered for more than 24 hours, the fee will be refunded.

This model of paying Q&A and sharing answers stems from a small attempt by Lilac Garden.

“He asked the doctor”, the person in charge of the introduction, said that in May this year, his team found a one-to-one question and answer payment platform “Big Bow”. The clove garden made a small internal test on the “Big Bow” and found the patient. There is a willingness to pay to consult a doctor, and doctors are also interested in answering questions. Based on this, in June this year, the clove garden began to set up a project, and it took a month to launch the “Call to the doctor”. At present, “Come to the doctor” is still in the testing stage.

Why do you want to ask a doctor?

The person in charge of “Call the doctor” told the author that the clove garden has established a good brand image on the Internet through “Clove Doctor” (WeChat + Public) and accumulated 20 million C-end users. On the basis of providing the general medical health knowledge to the users through the doctor's platform, the lilac garden pays attention to the need for a large number of personalized health consultations between medical science knowledge retrieval and offline medical treatment. "As a connector for online and offline.

At the same time, as a value linker in the medical field, Clove Garden hopes to establish a more direct and trustworthy trust relationship for doctors and patients, and realize value exchange through paid question and answer.

Zhang Jin, CEO of Lilac Garden, said at the launch of the “Call the Doctor” project: “In the current situation of false medical advertisements and medical information, the cost of identifying information sources is too high. We use the lilac doctor platform to complete high-quality medical care. Accumulate information, then use personalized questions and answers to connect doctors and patients, provide doctors with services for cashing and personal brand building, and provide reliable consulting services for patient users."

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