Why is the free mode of online medical services field "not acclimatized?"

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OFweek Medical Network

With the maturity of the market, users, and the improvement of policies, paid services will become the trend of mobile medical .

The "golden magic weapon" of the Internet does not apply to mobile medical

By gaining a huge user base for free and then relying on diversion or value-added services to make a profit, it seems to have become the only magic weapon for the Internet to successfully start a business or to subvert the giant. However, we believe that it is obviously too sloppy to confuse this conclusion in any industry or any scene, especially in this fast-changing mobile Internet era.

Mobile medical apps represented by online medical consultations are all free to use the free graphic consultation mode, and hope to attract large traffic to conduct diversion, or to form medical big data mining value. At first, this kind of thinking went with the flow, but the development of mobile medical care is now more and more free, mainly in:

1. The most important point of medical service is that both doctors and patients can establish a trust relationship, but when free, many users will naturally doubt whether the doctor is the real doctor, so the first thing to trust this is not enough. This is also medical O2O. One of the main reasons for poor drainage to the line;

2, because the user does not charge the fee, the platform will subsidize the doctor, in order to control the cost, some subsidies are as low as less than 1 yuan per consultation, plus the user never pays attention to the free service, so for the doctor, this A free model is a great disapproval of its value, so good doctor participation is extremely low. The level of doctors in China is uneven. If there are a large number of doctors with low professional standards on the platform, the value of medical data generated will be greatly reduced;

3. Through the analysis of the graphic and consulting products that have been done for more than one year, we also found that because of the free, a large number of users will consult the same question repeatedly, which is actually a serious waste of medical resources.

Under the influence of these problems, the platform has continued to subsidize doctors, and there is no mature profit model, which forms a vicious circle. I can only rely on the "Pan Man" to pick up the disk. In the cold winter of the capital, the story may not be compiled. So I urge everyone to start thinking about the original intention of free. Mobile medical online consultation, free mode "not acclimatized."

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