Release date: 2015-11-24 As one of the health service industries, the medical beauty industry is considered to be the fourth largest consumer hotspot after real estate, automobiles and tourism. According to statistics, the scale of China's medical beauty market has reached 100 billion yuan, with an annual growth rate of more than 30%, and there is still huge room for growth. According to the 2013 revenue statistics, there is no single medical beauty group with a market share of more than 5%, and there are more than 24,000 medical beauty institutions and clinics nationwide. According to the regulations, plastic surgeons need to have both the qualifications of practicing doctors and the "Qualification Certificate for Medical Aesthetics Physicians". However, of the more than 20,000 doctors currently engaged in plastic surgery, only 10,000 doctors have fully qualified qualifications, many do not have The ophthalmology, dental and dermatologists who are qualified as medical doctors are practicing, and the industry chaos has added risks to the already high-risk plastic surgery industry, and the cost of trust between doctors and patients has increased dramatically. With the improvement of consumption level and the satisfaction of the basic material living standards, the people pay more attention to the spiritual level and external image, and the number of people who accept and are willing to enhance the external image through plastic surgery is gradually increasing. Although the potential of the medical beauty industry is huge and rapid, the market is mixed, and there are many pain points: First, private hospitals and clinics are the mainstream of China's medical and beauty market, accounting for 70% to 80% of the market share, and there are some irregular business problems. Second, the hospital “over-marketingâ€, it is difficult for users to obtain accurate and credible information, the price of medical beauty projects is opaque, and the treatment methods are numerous, and it is difficult for the beauty to make decisions. Third, beauty agencies rely on high-priced advertising channels, such as Baidu search, offline advertising, attracting major traffic, but the cost of obtaining customers is very high. Industry boss is not present With the rise of the mobile Internet and the development of the medical beauty market, the Internet medical beauty industry came into being. Internet medical beauty refers to the use of the Internet platform to cut into the medical beauty market, using online consultation, appointment, purchase, and sharing methods to guide beauty seekers to the line of plastic surgery, to achieve online and offline integration, its main value lies in: Users and hospitals have asymmetric information problems and enhance user trust; the platform is strictly certified by hospitals and doctors, and can serve as a third-party monitoring platform; price transparency and channel profit reduction. Most of China's Internet medical beauty platforms were founded around 2013. Large beauty agencies or hospitals are scrambling to establish websites, APPs, WeChat platforms, etc., and participate in competition through Internet means. On November 20th, the third-party mobile medical evaluation, analysis and research institute Unicorn Studio held an Internet medical beauty evaluation report conference in Shanghai to screen the Internet medical beauty platform from the founding team, function, influence, operation. Comprehensive evaluation and analysis of dimensions such as promotion and business model. According to the report, there are currently about four or five thousand O2O product cooperative medical institutions in China, and there are also less than 1,000. From the perspective of the number of cooperative institutions, the new oxygen, Yuemei, and true beauty belong to the first echelon (the number of more cooperative organizations with the same first echelon), all of which are around 5,000. However, compared with more than 24,000 medical and beauty institutions and clinics on the market, the O2O industry boss has not yet emerged. Medical Beauty APP has more bargaining power when negotiating with small institutional clinics. The 5,000 clinics are mainly small private clinics, and large medical institutions still need further development. Most medical beauty O2O platforms adopt the “community + e-commerce†model. The early APP is often just a community of beauty seekers. It is used to share surgical cases and consult doctors for surgical advice. When user activity increases to a certain extent, APP online e-commerce The function, through the form of reservation, directs online customers to the offline plastic surgery hospital. After the e-commerce transaction volume reaches a certain amount, increase the medical service, medical insurance, and even beauty finance and other in-depth service projects. At present, most of the medical beauty APP has received angel round financing, some have been A round, the front runners such as more beautiful, new oxygen has completed the B round of financing. Competitive barriers are not high The current medical beauty platform APPs all have e-commerce functions, but the focus on reviews, community, and consulting is different, and the product operation characteristics are also different. The app for beauty hospitals and medical institutions only provides consultation and offline drainage, all equipped with hospital customer service. Community operations are extremely important for most medical beauty APPs, and are the main basis for APP to attract beauty seekers and generate consumer demand. The community primarily helps users make consumer decisions. The medical and beauty consumption decision-making process is complex, and the APP community can provide factors that need to be considered in decision-making, such as checking doctors, checking items, user satisfaction, using web-based information structures to support user decisions, making decision-making processes simple, and increasing users' access to medical institutions. Trust. The medical beauty e-commerce is the main form of medical beauty APP realization. Each APP mainly cuts into e-commerce from three dimensions: project, doctor and hospital. Medical beauty APP does not seem to cut into the core of medical beauty or substantive changes to the service side, but through word-of-mouth sharing, consumer complaints and doctor reviews, etc., we can already see the trend of the survival of the fittest. Medical fraud and disputes are difficult to survive in the transparent environment of APP. This is the epitome of the reform of the Internet. From the user's point of view, the first echelon's APP is based on the micro-shaping e-commerce as the entry point to acquire the young people's market, especially the young people in the first-tier cities of Beishangguang, and they are willing to share on the Internet. This part of the population is growing very much. Fast, but the "group buy" micro-shaping project is low in price, young people have low loyalty to the brand, and they are willing to try similar apps. Therefore, the group purchase model of “e-commerce + community†is easy to be copied, and the core competitiveness of the existing APP is not strong, and it also needs strong services to consolidate. Medical beauty stepping out of plastic surgery The products of the first echelon are trying to expand the number of platform doctors, the number of hospitals, the number of projects, and the horizontal expansion to other consumer medical fields such as dentistry, ophthalmology, and skin for their own advantages. At present, APP has few coverage for medium and heavy plastic surgery projects and middle and high-end plastic surgery populations, and high profit and price opacity are the most attractive places for moderate to severe plastic surgery. This part is the core interest of plastic surgery hospitals. In view, the medical beauty APP is far from touching and changing the status quo of the medical beauty industry. Perhaps the opportunity for the future medical beauty APP is here. Some APPs have gone to the Korean community, such as Yanyu, the whole bar and other APP, and are still in the angel round stage. It is worth noting that the market space of medical beauty APP in transnational plastic surgery is very large. In China, tens of thousands of people go to Korea for plastic surgery each year, and the average consumption per person is 300,000 yuan. Compared with the domestic market where the unit price is about 5,000 yuan per capita. It is also very attractive, and such an app is an investment point. As for how each APP regulates the industry, it may not be enough to rely solely on low prices. How to create greater value for users is the key to success. For example, launching relevant medical insurance with Internet insurance companies to protect user rights or improve post-operative services. Complete postoperative service flow. For medical institutions and plastic surgeons, institutions or individual brands created through the Internet will drive the medical and beauty industry to a more refined division of labor. Internet tools can significantly reduce the cost of acquiring users in medical and beauty institutions, reduce the beauty costs of beauty seekers, improve industry transparency, promote doctors to provide quality services, reduce irregular operations, and even create new opportunities for medical insurance and finance. As most of the life and beauty consumers gradually move closer to medical beauty, the medical beauty market will have greater opportunities. Now the medical beauty APP content is still limited to the plastic surgery industry. Next, it will involve beauty equipment, cosmeceuticals, etc., and completely blur the boundaries between life beauty and medical beauty. Medical beauty APP from plastic surgery to ophthalmology, dentistry, women and children, etc. The expansion of the consumer medical sector is also a high probability event. In short, the market has just emerged, and the existing competitive landscape will have a big change. It depends on which APP can improve its internal strength and seize opportunities. Source: Pharmaceutical Economics Scrub Coat,Scrub Pant,Scrub Suit Set,Disposable Scrub Suit Set ShaoXing SurgeCare Medical Products Co., Ltd. , https://www.sxsurgecaremedical.com