Medical and household equipment are not much different in technology, and companies do not have too many technical thresholds when switching markets.

With the accelerated aging of Chinese society and the continuous improvement of social living standards and consumption levels, the “silver economy” has become more dazzling, and the “silver dollar” dividend has begun to accelerate. For example, the market for aged goods is accelerating.

Although the market for elderly products is called “emerging”, the home health care device industry related to chronic diseases and common diseases in the elderly is facing a spurt development. Although to a certain extent it is still a sleeping market and is being awakened.

Market awakened by the elderly

"Now home care often involves blood sugar, blood pressure, weight, respiratory monitoring, service class home medical equipment products are relatively mature, such as hospital beds, blood pressure monitors, glucose meters and other medical devices commonly used class care home has been achieved." Chinese medicine and health products Cai Tianzhi, deputy secretary general of the Chamber of Import and Export Chamber of Commerce and director of the Department of Medical Devices, told the author.

Home health care equipment is actually a popular small-scale medical care equipment, which is an innovative product of miniaturization, electronicization and intelligence of medical equipment. It has certain functions of prevention, diagnosis, health care, treatment, auxiliary treatment and rehabilitation. Applicable, safe and controllable, especially suitable for the elderly to use at home.

According to some surveys, about 70% of small medical devices have a home version.

At present, some medical device multinational companies' products in the Chinese home medical device market are mainly concentrated in the fields of chronic diseases and related diseases of the elderly. Products in these fields are relatively mature in foreign markets.

However, home health care devices involve more than a dozen product categories, including oxygen generators, wheelchairs, ventilators, intravenous injections, patient monitoring, massage devices and more. In recent years, more and more new home medical devices such as home ultrasonic drug nebulizers, electronic vacuum suction devices, and finger oximeters have appeared on the market.

Since Chinese medicine has a deep mass base in China, various Chinese medicine medical devices have appeared in these years, and they have also been eye-catching in developed markets such as the US, Europe and Japan. For example, Chinese companies export millions of massage machines every year, and all kinds of massage instruments can almost “care” the body.

Cai Tianzhi said: "The medical devices for pre-treatment prevention are very suitable for the elderly. The market size of home massage equipment alone exceeds 10 billion yuan. Now urban families may have more or less, or complex or simple massage equipment. The level of economic development will increase and this market will grow."

In fact, in the domestic medical device market for several years, the global average annual growth rate is only 6.8%. According to data from the China Medical Device Industry Association, China's home medical device growth has maintained a 30% growth for five consecutive years.

Hu Jing, head of Jiu'an Medical Beijing Market, told the author: “The market has grown much more than before. For example, in the past, Beijing sold 2,000 electronic blood pressure monitors every year. Now there are 70,000 units sold under the light, and online sales are more. ."

In fact, almost every type of home medical device in the Chinese market currently has a low holding rate. For example, there are reports that China's diabetes patients have exceeded 100 million, only 1.5% have purchased blood glucose meters, and the proportion in Europe and the United States is over 90%. In China, nearly 100 million patients with snoring have very limited number of patients, and those who purchase ventilators are even more Very few.

In Germany, with a total population of more than 80 million, the annual sales of electronic blood pressure monitors reached 4 million units. The sales volume of Jiu'an electronic blood pressure monitors in the German market once exceeded 2 million units.

Hu Jing expects: “The number of Chinese first-tier cities such as Beijing, Shanghai and Guangzhou may reach the level of Europe in advance.”

Another set of data is often used by scholars and the media to show that the market has great potential: Chinese household medical equipment accounts for about 15% of the total medical equipment market, and foreign markets are 25%. The output value of medical devices and pharmaceutical products in developed countries in Europe and America is 1:1, and China is 1:9.

According to the annual report released by the China Pharmaceutical Materials Association, China's home-based elderly health care equipment market has become the world's third largest market after the United States and Japan. The market size has reached 20 billion yuan, and it is expected that it will still be more than 20% per year in the future. increase.

Bo Yi, founder and chairman of Beijing Rehabilitation Home Medical Device Chain Management Co., Ltd., said to the author: “The target customers of home medical equipment are mainly middle-aged and elderly people, and the 'elderly economy' is comparable to the 'new economy'.”

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