Introduction: Eating has always been listed as a top priority for travel. So, under the current rise of the major food industries, how can we achieve rapid development? The accelerated development of the snack food industry has also brought huge business opportunities to its upstream food processing equipment industry.

High-permeability snack foods at the mobile end use high fragmentation time. The use of mobile-side shopping is becoming more and more common. The mobile-end penetration rate is close to 70%. Among them, casual snacks have the highest mobile penetration rate, and the movement in the midwest region is the highest. End-to-end sales are generally higher.

As for the main force of explosives and snacks consumption, of course, it is still women, and the number of purchases is 2.5 times that of men. And they have a strong desire to explore fresh snack products, which can be seen from the proportion of the early and early populations of explosive snacks. At the beginning, they were all women buying madly and leading the trend.

Women are the main snack consumers in snack consumption. Females again occupy the absolute main ratio of nearly 65%, especially casual snacks. Among them, the "post-95" and pan-"after-90s" women have become the mainstream of consumption, and they have a particularly high proportion of biscuits, cakes, candied dried fruit, and roasted seeds and nuts. Candy chocolate is most loved by young people aged 23-28, accounting for the highest percentage.

In terms of imported snacks, female consumers are also the absolute main force. From the geographical distribution point of view, second-tier cities occupy the main position of casual snacks consumption with a distribution of nearly 50%. From the current consumption pattern of casual snacks, there is ample room for growth in third and fourth-tier cities. Coastal first-tier cities have become the most consumed areas, Zhejiang Province, Jiangsu Province, and Guangdong Province rank in the top three snacks consumption respectively. Zhejiang sisters have successfully become the largest group of snacks and losers. The growth rates of the central and western provinces such as Tibet, Gansu, and Qinghai are relatively higher, and the market has great potential.

Food consumption on the Internet continues to grow at a high rate In China, where people eat food for food, eating is an eternal topic. The huge food-eating team is also changing the business world. With the rapid development of e-commerce, more and more food consumers have chosen to purchase food from the Internet. Imported foods are hot on the line, and snacks are one of the "big heroes." The report pointed out that casual snacks accounted for 40% of the online food imports, much higher than other categories.

The rapid growth of income from e-commerce for snack foods, the founder of the three squirrels, said that from the bottom of business, some trends have been matched: one is the change in the way young people are shopping, and the second is that the generation after 90 has the need for consumption upgrades; There is no brand of nuts online in the past, and there are no brands of high-end nuts under the line.

"Online and offline are mutually integrated, just to enlarge their respective areas of advantage and provide customers with richer choices under different consumption scenarios. The more you meet the customer's needs, the better the user's viscosity will be." From an angle, online data can also be effectively used in product development. In the past, good-quality shops may develop products based on empirical judgment. Now, with a large amount of consumer data as a support, it will be more accurate and more targeted. This allows the product R&D team to learn more quickly about consumers' perceived perception of the product and receive feedback from the first time to make it more efficient.