With the rapid development of China's science and technology, "brush face recognition technology" has gradually entered people's daily life. In brush face payment, China can be said to be the forerunner, "brush face to eat", "brush face to eat", "brush face parking", etc. are familiar words, since 2018, many domestic banks have also applied people Face recognition technology, providing "brush face withdrawal" service.

According to the data, the market size of China's face recognition industry in 2016 has exceeded 1 billion yuan, and it is expected to reach 5.1 billion yuan by 2021. This shows that it is widely used and the market is considerable. The author understands that "brush face recognition technology" is not only well known in life, but also brings unprecedented experience and convenience to people's lives, and has a certain impact on the pharmaceutical industry.

"medical representative" behavior is limited

Since the 1980s, medical representatives have risen in China. However, with the emergence of domestic malpractices, in order to cut off the gray chain, many hospitals in China have explicitly prohibited the behavior of medical representatives.

For example, in May 2018, Huashan Hospital affiliated to Fudan University in Shanghai initiated an appointment registration system for pharmaceutical companies, and asked the hospital's doctors and business personnel to conduct visit registration management according to the system.

In May, Beijing issued the “Notice on Promoting and Regulating the Management of the Health and Family Planning System”, in which it is clear that the pharmaceutical production and operation enterprises will receive the management department. Without permission, the staff, representatives, agents, etc. of the enterprise may not enter the unit. The focus area.

The author understands that in July this year, hospitals in Shanghai, Tianjin, and Beijing successively introduced a number of systems that regulate the behavior of medical representatives, and some areas even started to brush face technology. Under the influence of face recognition and related policies, medical representatives have been greatly restricted.

Some medical representatives said that many hospitals now have medical representatives to face recognition, so they were obviously affected when they visited the hospital, which forced the company to develop in the direction of academic promotion and compliance. The industry is now shuffling.

It is reported that the former medical representatives only need to bring a badge when they go to the hospital. Now, every time they visit, they need face recognition, and there is a limited time. With many hospitals and departments at home, it is clear that medical representatives are forbidden to enter. Representatives often slammed their faces and were sometimes scorned by security guards.

Pharmacies can "brush face" to buy medicine

In May of this year, Alipay's “Future Pharmacy” flagship store officially opened in Zhengzhou. It is reported that after many parties' design and transformation, this pharmacy can realize a variety of functions such as “brushing face to buy medicine”, “remote health consultation”, “24-hour unmanned drug sales” and “electronic social security card”.

Among them, in terms of the function of “selling the face to buy medicine”, consumers only need to brush their faces to complete the payment in the “future pharmacy”. Unmanned management can help the pharmacy to save energy costs, and also improve the user's purchasing experience. .

The industry said that for modern young people who are accustomed to "a mobile phone travels all over the world", when buying ephedrine drugs (such as common cold medicines) in traditional pharmacies, they may not be able to buy because they forget to bring their ID cards. In this pharmacy, Alipay scans the face for authentication, and Alipay's real-name authentication capability can complete the purchase process and make it easier for consumers to purchase drugs.

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