[ Agricultural Products Network] On June 28, 2018, the State Council Information Office, the State Council Poverty Alleviation Office, and the Chinese Permanent Mission to the United Nations hosted the Xinhua News Agency's “Finding a Better Life” China Poverty Alleviation Achievement Exhibition at the United Nations Headquarters in New York. Through more than 40 lively and vivid pictures, 10 episodes of video clips and informative texts, the exhibition tells the typical story of China's precise poverty alleviation and poverty alleviation. It explains Xi Jinping's poverty alleviation thoughts, shows China's poverty alleviation achievements, and introduces global poverty reduction. China program. United Nations Deputy Secretary-General Amina Mohamed, Deputy Minister of the Central Propaganda Department Zhijun, Chinese Permanent Representative Ma Zhaoxu speech at the opening ceremony. Representatives of relevant UN agencies, officials of dozens of countries' permanent missions to the United Nations, and representatives from various circles attended the event. As one of the representatives of “Innovation and Entrepreneurship”, Peng Yang, the founder of Fengjie Navel Orange’s leading brand “Shan Orange Age”, made a story in the form of documentary film to show off the poverty-stricken achievement exhibition by developing modern agriculture .

"Following a Better Life" China's Poverty Reduction Achievement Exhibition

Peng Yang said: "The Mountain Orange era can participate in this international exhibition. As a successful demonstration case, we are very honored and full of the demonstration that Chinese youth participate in poverty alleviation through innovation and entrepreneurship. Responsibility and mission. We are encouraged by the idea of returning to business and helping our hometown to get rich. We are encouraged."

Based on the precise poverty alleviation in the Orange Age, the company has established a development framework for the company and farmers, integrated the entire industrial chain of Fengjie Navel Orange , and redefines Fengjie Navel Orange through comprehensive control of planting, processing and deep processing, logistics and transportation, and back-end sales and marketing. The production standard; and through the personality of the brand, product personalization, channel flatization has reshaped the new marketing standard of Fengjie Navel Orange. Through the six industries of Fengjie Navel Orange, we will achieve sustainable development of economy, society and environment.

Peng Yang, born and raised in Fengjie, left his hometown at the age of 16 and went to a foreign country to study. He successfully entered the University of Cambridge in the United Kingdom with a score of 6 A, and spent 9 years studying undergraduate, graduate and doctoral degrees. Peng Yang's major is land economics. He has co-authored a joint paper with the mentor in the World Bank Journal. The theme of the study is how to accelerate Chongqing's economic development and narrow the gap between the rich and the poor, and propose to vigorously develop large-scale agricultural and agricultural products. The deep processing industry, with the view of extending the industrial chain of agriculture.

Peng Yang, who has returned to China, has seen the problem of the oranges in his hometown, but the output is unstable and the utilization rate of non-commodity fruits is low. She is determined to use the knowledge of land economics to develop modern agriculture in her hometown. With such a sincere heart, Peng Yang founded the Mountain Orange era and is committed to promoting a truly sustainable modern agriculture that combines society, economy and environment.

Over the past two years, the Orange Age has established 2,000 acres of its own base and 6,000 acres of “company + farmer cooperation base”, selling more than 7,000 tons of Fengjie navel orange, driving more than 1,000 households to get rich, and helping more than 100 poor households to get rid of poverty. .

Pengyang and fruit farmers jointly pick navel orange during the harvest season of Fengjie navel orange

Among them, Hou Zhuxue, who worked in Shanghai, decided to return home in the early days of the Mountain Orange era. He said: "The pressure on working outside is very high. I can't see my wife and children in the first year, and I can't manage my parents. Especially During the holiday season, a person is particularly lonely, especially missed family. In 2015, under the call of the Orange Age, I returned to my hometown from Shanghai, managed my own orchard with my parents, and at the same time in the Orange Age. Work, the annual income reaches 130,000 yuan, which is four times the amount of one year's work outside the home, and more importantly, the elderly and wife and children can be accompanied every day."

In the D1 year of entrepreneurship, Peng Yang put forward the idea of ​​“letting Fengjie people go home”. She said: "I hope that people in my hometown can, like me, work in my hometown and feel the happiness of a full family. It is always the ultimate goal of our mountain orange era to let the Fengjie people go home. The Fengjie people who work outside the home go home to work with their children and parents while working in the Orange Age, to alleviate the social problems of left-behind children and the elderly. Second, I hope that more entrepreneurs will return to Fengjie, as we are pushing. The company and the farmers have the same mode of cooperation to help more people. Third, all those who love Fengjie and Fengjie Navel Orange, I invite them to these 'new Fengjie people', to experience the poetry culture in Fengjie, and to seek the development of the festival. ”

Home festival people

In Peng Yang's view, in addition to the increase in economic income brought by the Orange Age, the Life Happiness Index also rose. “Every time I go back to the planting base, my hometown people come to meet me very far. When I go, I will send me far away. I always say thank you to me, the true meaning of their eyes and the sincere feelings towards the mountain orange age. Let me really feel that for them, entrepreneurship is harder and more exhaustive. While driving the villagers to get rich, we also always adhere to the concept of 'granting to fish', not only helping them from planting techniques, but also changing their minds. They, together with us, love the land and let the mountains and oranges grow in the next ten or fifty years."

Peng Yang said: "I am very grateful that the ideal of modern agriculture has met such a beautiful new era. The country has proposed a rural revitalization strategy, and Chongqing also strongly encourages young people to return home to innovate and start businesses. Let me be more confident to turn this ideal into a lifelong struggle. I also hope that more folks will become participants and beneficiaries of modern agricultural development in the future. I want to let the Fengjie people work outside the home. Returning to my hometown, I will no longer have only the elderly and children left behind in the countryside ; I also want to attract more people with professional knowledge and down-to-earth to enter Fengjie, and join us to solve more rural revitalization questions."