Practice the "One Belt, One Road" win-win policy, and analyze the road to the globalization of Neusoft Medical

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Release date: 2017-05-12

With the convening of the “One Belt, One Road” international cooperation summit forum for China’s home-based diplomatic events, heads of state and government from 28 countries will gather in Beijing to discuss the “Silk Road Economic Belt” proposed by President Xi Jinping in 2013. The "Maritime Silk Road" and the development and construction of countries and regions along the Silk Road, the core of the discussion is how to "win-win." Among the “win-win” industries in which all countries pay attention to development, especially the health industry is the top priority, and Neusoft Medical, which is the leading brand of national medical equipment, has already achieved a win-win situation with more than 50 countries along the Silk Road. Cooperation has become a representative of outstanding national enterprises in this industry field that fully implements the national “Belt and Road” strategy!

Granting people to fish: Neusoft's overseas "win-win" approach

The so-called “One Belt, One Road” strategy is a win-win process for China to share high-quality production capacity with countries along the Silk Road. It shoulders the “three ways to explore economic growth”, “to achieve global rebalancing”, and “create new regional cooperation”. Great mission! In the field of health industry, for Neusoft Medical, which has begun to lay out international business for more than ten years, it is based on the principle of “giving people to fish”, and at the product and equipment level, CT, MR, XR, US, IVD, RT The PET/CT and Imaging Cloud eight product lines form an innovative imaging medical cluster that provides four solutions for radiology imaging, routine inspection, radiotherapy, nuclear medicine and clinical medical applications; and in terms of technical support, personnel training, and fund assistance, Other countries' partners provide a full range of solutions, which has created Neusoft's overseas "win-win" approach.

For the countries along the “Belt and Road”, there are still some countries and regions whose medical and health industry levels are at a relatively backward stage. Not only are there fewer cross-border cooperation, but the cooperative business model is not clear and there is no relatively sound policy support. But in fact, the total population of 4.4 billion people in these countries has an urgent need for high-end medical technology and health services. At the same time, the total economic output of more than 21 trillion US dollars has also made the market potential of the health care industry in these countries. huge. However, the high price of Western medical equipment brands, as well as the high cost of services such as after-sales and training, and the sharing of core technologies, have caused some countries along the “Belt and Road” to fail to connect with high-end medical technology equipment. Neusoft Medical, which has international brand technical strength, continues to pay attention to this field and meets the desire of these countries for high-end medical equipment through the output of its own intellectual property equipment, bringing long-lasting and guaranteed health services to local people.

Therefore, under the strategic layout of Neusoft Medical Globalization, among the more than 60 countries along the “Belt and Road” including Asia, Central and Eastern Europe, Africa and the Commonwealth of Independent States, 52 countries have reached intensive cooperation with Neusoft Medical, a new era. The "Healthy Silk Road" has been formed! On this healthy silk road, Neusoft Medical has provided hundreds of high-tech medical equipment to these countries with its innovative research and development capabilities, and has been adhering to the "win-win" approach to provide professional imaging training for medical personnel in other countries. Services to help them better understand the equipment and master cutting-edge imaging technology to better provide medical and health services for local patients.


Neusoft Medical's global layout coincides with the “One Belt, One Road” strategic layout


In addition, Neusoft Medical relies on 20 years of deep industry accumulation, through the export of self-contained medical service solutions, combined with national fund support and business operations, put forward the concept of “new brand of silk hospital” – for countries along the Silk Road The hospital provides assistance including imaging center planning, docking domestic top hospitals, medical staff training, and radiology equipment configuration management to solve practical difficulties such as weak diagnostic techniques, lack of professionals, ageing equipment, and high costs.

“Giving people to fish”, for many years, Neusoft Medical's overseas win-win situation has won overseas market and praise for its own brand. At the same time, it also starts from the local actual environment of the countries along the “Belt and Road” and combines local localities. Cultural characteristics, providing targeted professional medical service solutions, and thus helping these countries to harvest the rapid development of medical health technology and the medical system, the environment has greatly improved! This is also the role of Neusoft Medical as a big country national medical equipment brand to practice the "One Belt, One Road" national "win-win" strategy.

Technology Sharing, Cultivating Talents: The Source of Neusoft's Overseas “Win-Win”

The focus of win-win is the sharing of high-quality production capacity, technology, etc., and the “people” behind all of this is the source that supports its benign development. The relatively backward education, research and development, medical technology and other environments along the Silk Road countries are the problems that plague the development of the local government's health industry. However, Western brands have not shared the "high-end technology" in the high-tech field. The core industries that affect the people's livelihood and the people's livelihood in these countries have been stagnant for a long time - until China puts forward the "One Belt, One Road" win-win strategy, and Neusoft's medical layout is along the Silk Road.

In cooperation with Silk Road countries, Neusoft Medical not only provides them with high-tech imaging equipment, but also helps the local talents in Silk Road countries to improve the technical level of clinical diagnosis and treatment through their own university background and resources. Benefiting the health of local people, it is of practical significance for the research and development of local medical technology.

In terms of medical imaging professional training, in the past year, Neusoft Medical Co., Ltd. hosted the 10th International Training Course on Digital Medical Imaging Equipment sponsored by the Ministry of Science and Technology, and 20 participants from Thailand, the Philippines, Vietnam, Saudi Arabia, Indonesia and other countries participated. The training was successfully completed. Neusoft Medical continued to help the development of professionals in the Silk Road country. Over the years, it has hosted more than 10 short-term training courses for medical health practitioners and managers in developing countries, led by the Ministry of Commerce and the Ministry of Science and Technology. There are more than 30; internally, it is a call to respond to the national strategy, sharing high-quality resources and technology with the Silk Road countries, and externally shouldering the responsibility of promoting the development of international people's livelihood and the development of the big health industry.



In the “Digital Imaging International Training Course” of Neusoft Medical, the trainees are operating in real time.


Joint Win-Win: Neusoft Medical Globalization, Practicing "One Belt, One Road"

For Neusoft Medical, since the first CT export to Turkey in 2000, the global layout strategy has been launched. For more than ten years, Neusoft Medical has adhered to the three-step strategy of “going out, going in, going up”, “going out” from the successful export of products; to assisting hospitals in exporting countries, medical personnel to carry out equipment training and other related technology sharing. “Go in”; continue to improve the quality of products and services, and then get “going up” with the recognition and trust of partners. It is worth mentioning that Neusoft Medical has achieved integration with international standards such as FDA and CE before “going out” in terms of product design and planning, relying on high-quality products and services, and adopting a global strategy. The layout has truly achieved the “selection and choice of the people” in the exporting country – this is the strength of Neusoft Medical's practice of “One Belt, One Road”.

Just as President Xi Jinping’s "One Belt, One Road" is a great practice of sharing, exploring, balancing, and pioneering, Neusoft Medical believes that a comprehensive win-win situation with countries along the Silk Road cannot be achieved.

Therefore, on the one hand, Neusoft Medical actively promotes the strategic layout of globalization, and has established two subsidiaries in Kenya and Russia on “Onshore Silk Road”, built Uzbek Central Asia service station and Dubai logistics, spare parts, service and financing center in the Middle East; In the “Sea Silk Road”, it has a subsidiary in Vietnam, a logistics center in Hong Kong, and a service station in the Philippines. The strategic layout covers more than 50 key countries along the Silk Road, and it is provided to more than 10,000 medical institutions in more than 110 countries worldwide. Continuous service output such as equipment installation, technical update, and training of medical personnel has made the brand of national medical equipment of great countries.

On the other hand, it also cooperates with local governments, international institutions, industry associations, think tanks and other organizations in China and other countries to jointly implement pilot projects for industrial clusters to go abroad; actively form a consortium with national health management institutions, professional financing platforms and other outstanding Chinese enterprises. To provide financial support for the development of the “Belt and Road” economic belt; to take the leading role of the national medical equipment brand and the long-term international vision, and work together with domestic and foreign partners to implement the “One Belt, One Road” national strategy and achieve a joint win-win situation. !

In the future, Dongfeng, which was successfully held by the “Belt and Road” International Summit Forum, relies on 80% coverage of the countries along the “Belt and Road” and 20 years of technology accumulation, and the determination to win with partners and help human health. At the beginning of the day, Neusoft Medical will surely establish a distinctive national medical equipment brand banner in the implementation of the “One Belt, One Road” medical and health industry development strategy, and finally realize “becoming the best value creator of global medical services”. corporate vision!

Source: Neusoft Medical

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