As a medical student, after graduating, he accidentally entered an Internet medical company and left after more than a year. I have been away from the job for almost a year. I don’t think that I’ve been talking about “wind”, “pig”, “subversion of medical care”, “changing the world” like I’ve been on the job, and I don’t think Internet medical treatment is a dead end. The ability to look at this industry more calmly.

Internet subversion of medical care is nonsense

When I first entered the company, the company slogan "Building Tmall in the medical world." Without discussing the size of this ideal, only discuss whether the success path of retail e-commerce can be replicated in the medical industry . Some reasons for the success of retail e-commerce:

From the seller's point of view: the online shop does not need the rent of the physical facade, the cost of opening the store is greatly reduced, and a large number of people who could not afford the physical store enter the retail industry, and the supply side is greatly increased. This is the basis for the retailer to realize the first barrel of gold.

From the buyer's point of view: the store rent in the goods is replaced by the courier fee, the price is lower; logistics + e-commerce allows shopping to break through the space constraints, the physical cost of shopping is lower; the diversity of choice also promotes consumption.

From the degree of reduction of business: online text, pictures, chat software and later videos can basically meet the needs of sellers to display goods, buyers understand goods, and timely communication between the two parties. The offline transaction process of most products can be better. Get online restore.

From the perspective of the platform: the retail e-commerce platform did not threaten the physical retail industry at the beginning, because the early online store owners were mostly unable to pay high physical store rents, and the e-commerce platform did not conflict with the traditional offline industry. It does not need the help of traditional offline industry resources. It can be said that it has discovered the New World and made new cakes on its own.

Similarly, compare the medical industry from these aspects.

From the seller: the number of doctors will not increase because of the intervention of the Internet. This need not be explained too much. At the same time, the efficiency of doctors' treatment may be reduced because of the online mode, because the efficiency of face-to-face consultation is still far away. Higher than the efficiency of video consultation, the main reason is the speed of the network (not surprising, China's national conditions are like this, in the projects I have experienced, this is a big problem).

From the buyer's point of view: the patient needs to look good, that is, to find a better doctor. If doctors have their own virtual clinics online, the patients will go to the virtual clinics of well-known large hospitals like offline. The fullness of the big hospitals is more serious than the offline; the choice of patients will not be more But less. From the point of view of expenditure, the cost of medical treatment is mainly inspection and inspection and drug costs. Whether it is online or offline, these expenses are absolutely indispensable.

From the degree of reduction of business: because the doctor's process of seeing a doctor can be said to be a doctor collecting patient information (inquiries, physical examination, instrument examination and inspection) - doctors processing information (analysing diseases, thinking about countermeasures) - doctors give instructions (giving patients medical advice) )the process of. In the process of collecting information, the consultation part can be replaced by video and audio, but the physical examination and the instrument examination must be in contact with the patient's body. Even if the blood, urine, etc. in the instrument inspection and inspection can be obtained from the human body through the logistics and third-party inspection center, the imaging examinations such as B-ultrasound and CT still need the patient to be present, and if you want to build a third-party image. To solve this problem, the school center will only increase the cost of medical care.

From the perspective of the platform: the medical industry is not a free and open market like the retail industry. Doctors are the most important resource and have been in the system. How to obtain medical resources is a big problem. There are people who want to give benefits, but simply change the business model without making the cake bigger. How to give hospital doctors more benefits than the original model to attract them? Moreover, the hospital's income mainly comes from drugs and inspections, and how the hospital will be willing to distribute these services to third parties on the other side of the Internet and subject to platform vendors.

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