The high growth trend over the years has come to an abrupt end. The overall benefits of the wine industry in 2013 have continued to decline. Only the beer industry’s operating income has grown positively, which has saved some of the facets of the wine industry. According to a report released by the China Wine Association yesterday, China's wine production in 2013 could not continue its previous high growth trend, and the growth rate of some wine varieties has declined, and the output of some wine varieties has even declined.

“Since the second half of 2012, the brewing industry has entered a period of deep adjustment, resulting in an increase in losses and an increase in losses. The overall efficiency of the industry has continued to decline.” Wang Yancai, chairman of the China Wine Association, pointed out that the problems of the brewing industry in 2014 still need to be gradually digested. However, there will not be a major reversal or a major recession, but will maintain moderate to low growth over time.

According to statistics released by the National Bureau of Statistics, in 2013, the wine production of various wine products declined, and the output of liquor, beer, and fermented alcohol continued to increase, but the growth rate of liquor production fell sharply. The Wine Association report pointed out that the growth rate of liquor sales will continue to slow down, and market competition for medium and low-end products will intensify. The circulation link will also be further adjusted, and the contradiction between the company and the distributors remains to be alleviated.

The situation of the wine industry in 2013 was even more serious. The output and economic benefits of the entire industry declined, and individual major companies suffered losses. Moreover, “the downward trend of the industry has been transmitted to the upper reaches of the region and grape vines have begun to emerge in some of the production areas.” Wang Yancai pointed out that apart from the impact of imported wine and the external factors such as the limited consumption of Samyoung, there are also problems in the wine itself. Ignore. The unreasonable price/performance ratio, the mismatch between the high-end product quality and the price, and the resulting competition with imported wines will become more intense.

From the perspective of import and export trade, the total trade volume of beverages and fermented alcohol declined as a whole. As a major importer of wine products, the import volume in 2013 decreased by 1.91% year-on-year, representing a year-on-year decline of 10.68%.